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In the past few weeks I’ve been working on a new marketing strategy and execution plan for Gistia Labs.
I have been exploring everything from what we do as a company, all the way out to how we present ourselves, and questioning it all.
For example, every time someone asks me what we do, I say, “Gistia is a software consultancy,” and they nod and stare. Next thing I know we’re talking about the weather. Nice.
Just thinking of this, has made me question it all. How does the way I describe my business, affects us? My growth, of course, depends on sales – and sales depends on convincing clients to buy from us.
To convince them though, I need to be thinking about what they want. Right? So, what are our clients’ motivations? Why do they hire us? What do they want out of this?
Why am I describing what we do in relation to our self-image and not our customers?
I’m not talking about a sales or elevator pitch. It’s about truly aligning yourself to what your customer wants, not what you want.
It all starts with knowing your customer. Let’s dig in.Continue Reading