A buddy of mine who’s creating a new SaaS product calls me up and says:
“Carlos, if I could just have a solid Launch for my product, then everything will just work.”
Launch Solid means to build something that is ‘solid’ that you can launch. It’s to build something that solves a problem for other people. It’s a product that is so good they can’t wait to buy or use it. Yes, my blog is
I’m not talking about the arbitrary tactic of what people refer to as “launching.” A term defined as: a heavily concerted effort to get the maximum amount of exposure in a specific window of time. In which, you HOPE that the launch will be *the* event that will make or break your product.
Don’t get me wrong. A properly orchestrated launch sequence is absolutely essential. But it doesn’t stop there.called Launch Solid… but…Continue Reading