Your Customers Are More Important Than Your Product

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In the past few weeks I’ve been working on a new marketing strategy and execution plan for Gistia Labs.

I have been exploring everything from what we do as a company, all the way out to how we present ourselves, and questioning it all.

For example, every time someone asks me what we do, I say, “Gistia is a software consultancy,” and they nod and stare. Next thing I know we’re talking about the weather. Nice.

Just thinking of this, has made me question it all. How does the way I describe my business, affects us? My growth, of course, depends on sales – and sales depends on convincing clients to buy from us.

To convince them though, I need to be thinking about what they want. Right? So, what are our clients’ motivations? Why do they hire us? What do they want out of this?

Why am I describing what we do in relation to our self-image and not our customers?

I’m not talking about a sales or elevator pitch. It’s about truly aligning yourself to what your customer wants, not what you want.

It all starts with knowing your customer. Let’s dig in.Continue Reading

Finding out what people really want

We constantly hear of different methods of building products. Everyone is trying to figure out how to make a product that people actually want. In the end, you can try to market and push your product as much as you want, but unless you understand people’s motivations, there’s nothing you can do.

Lets explore some different ideas to identify your target audience’s problems first, and create a product second.

Locking down your daily routine

lockingdownyourdailyroutineFor the past few weeks I have been working on finding a way to make myself more efficient. I’ve been trying to juggle different areas of my businesses, wearing multiple hats. Anything from different marketing activities, such as blogging, running events, networking, making videos, writing educational material, all the way on to closing client projects.

It’s a lot of work.

So, I’m giving an idea a try. Check out today’s episode to find out.

Using alternative business strategies to fuel your business pipeline with Kevin Dubienskiv

kevindubKevin Dubienski from Randomtype joins us to talk about how he’s been able to apply creative ideas to build up a serious internet consultancy out in Calgary, Canada. If you run a consultancy or software business, this episode is very interesting for you. Kevin has leveraged his own interests, for example running chocolate workshops to fill up his pipeline. Enjoy!Continue Reading

How an ex-pat living in Japan built a multi million dollar consultancy and product company with Keith Perhac

keithperhacKeith Perhac, CEO of Delfi-Net and Co-Founder of Summit Evergreen joins us to share his experience as he started his own consultancy all and his new product Summit Evergreen all the way from Japan! Keith is a dear friend and someone I deeply admire, he’s been instrumental to many projects we’ve worked on together, hope you enjoy it!Continue Reading

Building a Multi Million Dollar Podcast with John Lee Dumas

John Lee Dumas, CEO and Founder of Entrepreneur on Fire, talks with us about his journey to running a multi million dollar podcast, and online company. Such a wonderful and impressive story. We discuss a ton of things, from the motivation to create products, to actually monetizing your podcast.
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Steven Bristol from Less Accounting: Life, Consulting and Products

stevenbistrol1Steven Bristol, CEO and Co-Founder of Less Accounting, talks with us about living life as an entrepreneur, building tech products and and some more. We learned a ton about consulting, how a consultancy works, how they’ve found a great niche within the accounting industry, and how he’s made a success of it.

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Interaction Design and Productized Consulting with Nick Disabato

nickdisabato1Nick Disabato, Interaction Designer at Draft.nu and Author of Cadence & Slang joins me to talk about his journey to running a successful productized consulting practice. Its very interesting. Essentially, his techniques allow him to run a stress free consulting, with less famine and more feast, less worry and better quality of life. I learned a ton from Nick, check out this great episode.Continue Reading

Building a Thriving Business with Caleb Wojcik from DYI Video Guy

calebwojcikCaleb Wojcik, from DYI Video Guy, and Co-Founder of Fizzle.co joins me at the Launch Solid podcasts and we talk about many interesting subjects around education, content creation and entrepreneurship. We discuss his journey, and also the process in which new entrepreneurs become content creators.Continue Reading

Building a Million Dollar Passive Income Business with Pat Flynn

patflynnPat Flynn, Founder of the Smart Passive Income Blog, and the Podcast Ask Pat, as well as his newly launched Smart Podcast Player joins me to share his journey from being an architect who was let go when the economy downturn 5-6 years ago, and how from his lowest point, he built a multi million dollar online empire that encompasses many of his products and services. Pat is one of my main motivators and people I admire in the online world, so this episode is incredibly important to me. Thanks Pat!Continue Reading